Blog Marketing. Compared with e-mail marketing, there are several reasons why Blog Marketing is more powerful for Online Advertiser. Firstly, in terms of longevity, blog marketing is clearly much greater than e-mail marketing, since a blog can be posted for months. It means blog marketing offers long-term click, as the links are around for as long as the blog is online.
Secondly, in terms of readers, blog marketing offers more targeted readers, since spiders of search engines crawl blogs with relevant content in search results. If the content is enticing to readers, such a blog has the opportunity to get hundreds of new viewers per day.
Thirdly, blog marketing offers higher conversion rates. When bloggers passionate about the product they blog about, readers may share their passion too.
Information below clearly clarify the power of blog marketing:
To measure the effect of blog marketing Snapbomb launched a campaign in mid February to attract bloggers to write about the Snapbomb service. The results after half a month: - 102 sponsored blog posts and an additional 85 that were not sponsored - Google search shows 7,590 hits, Yahoo search shows 24,800 hits - starting from 0.
In addition, in certain blog marketing service, advertisers can create and manage campaigns easily and track the success through the free Buzz Analytics tool, like Snapbomb's platform fully automates the blog marketing process do.
An important aspect of Snapbomb business is the usage of statistic to calculate how much a blog post is worth on any particular blog. This information allows companies to advertise on blogs in an efficient and automated manner. The statistics used to calculate a base value for a blog include:
Traffic to the blog (how many people visit the blog); Blog readership (how many people are subscribed to the blog's feed); Quality; Spamminess; Feedback/Ratings; Community Activity.
The base value is then adjusted for every single campaign/opportunity based on targeting parameters provided by the advertiser. Such a statistic system results in a proper valuation for the service provided by bloggers.
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